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Don’t let your network hold you back.

Managing a business is a series of choices. The right choices move the business forward. They create jobs. Drive growth. Bring Profit. The options are vast; typically, they have varying constraints including time, money and resource. There’s also a balancing act between investing in the workforce that delivers your offering to market or improving that offering to the customers you serve.


A focus on staff can drive greater profits either by reducing cost or increasing their productivity and efficiency. Improve the time it takes to do a task; more tasks can then be completed. Reduce the cost associated with a task and more profit can then be realised. Increase either the quantity or quality of the data the staff use to make key decisions and those decisions will be better than before. Another option may look at the customer experience. Guest Wi-Fi may increase satisfaction levels or dwell times. Digital signage may entertain customers or make them better informed about their options in store. Location based services can provide relevant messaging to visitors to your physical location.


To take the step forward in digitising your organisation requires the right building blocks for success. A recent study from Cisco estimated that by 2020, the equivalent of every movie, ever made will move through global networks every 5 minutes. It’s clear that the workload demand on network infrastructure is growing exponentially. Businesses need their network to be able to handle the tasks and workload of today, but more importantly, to be able to scale for the demands of tomorrow. Less than 10% of businesses aren’t linking the planning for their IT Network with the digital business strategies they are implementing to drive the business forward1. So how well aligned is your organisation’s IT infrastructure?


Your first question might be to look at whether your network is built to handle increased bandwidth coming from high density traffic. The best way to deal with this is by having a network that allows for flexible radio assignment. The simplest way to explain the benefit is by looking at something like a conference room, hotel lobby or classroom. When empty, the demand on the network is low but each place could go from a location of low traffic to a location that places great demand on the network in a very short space of time. Having access points that can switch the level of coverage ensures these areas will be able to meet the high volume demand as required but not be a constant strain on your network during down times.


Another question you might ask is whether you’re deploying location based services both to assist users and gather data. Imagine a retail experience where customers can be guided to locate anything they are looking for. An office environment where the building administrators understand exactly where workers congregate and which areas of the building aren’t being fully utilised. A stadium that knows which concession stands are over-crowded or which bathrooms may require additional cleaning. Location based services can solve all of these by providing data relevant to where a customer is in your environment and by tracking their interaction with what you provide.


Improve the architecture your network is built upon and you can improve your offering to your market and staff. Need to insert the CTA towards key products and services to prime the need marketplace can solve



1. Gartner, Jouni Forsman, Survey Analysis: Networks for IoT and Digital Business, September 2015, G00289837.


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